Integrated Communication Design Strategies for the Revised Marketing Environment
نویسندگان
چکیده
منابع مشابه
Integrated Marketing Communication
Integrated marketing communication (IMC) emerged during the late twentieth century and its importance has been growing ever since (Grove, Carlson, and Dorsch, 2002; Cornelissen, 2001; Hartley and Pickton, 1999). Owing to the impact of information technology, changes came about in the domains of marketing and marketing communications which led to the emergence of IMC (Kitchen et al., 2004a; Phel...
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چکیده شخصیت به مجموعه عوامل روانی، عقلی، احساسی، و فیزیکی تشکیل دهنده یک فرد اطلاق میشود، خصوصا فرد ازدیدگاه دیگران ( مرجع). تدابیر یاد گیری سعی در اگاهی از اقدامات زبان اموزان موفق زبان دوم یا یک زبان بیگانه را دارد که توسط خود زبان اموزان گزارش میشود،یا حین یادگیری زبان دوم یا زبان بیگانه از انها قابل مشاهده است( روبین و وندن 1987). همچنین تدابیر ارتباطی به زبان اموزان کمک می کند تا بر مشکلا...
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ژورنال
عنوان ژورنال: The Journal of the Korea Contents Association
سال: 2008
ISSN: 1598-4877
DOI: 10.5392/jkca.2008.8.5.113